Tim Votapka

Today’s prospects want to learn before they talk to sales. They want confidence, clarity, and proof that you understand their business challenges. That’s where a webinar series becomes one of the most underutilized—and powerful—tools in a dealership’s marketing program. And if the idea of being on camera makes you uncomfortable, here’s the good news: that discomfort may be costing you visibility, credibility, and leads right now.

Video is no longer optional. Studies consistently show that people retain about 95% of a message when they watch it on video, compared to roughly 10% when reading text alone.

Marketing is NOT the primary driver of inbound phone calls. It never has been.