Tim Votapka

Your customers don't care about your product nearly as much as you do.

If your team is complaining that there aren't enough leads, but refuses to participate in activities designed to create more awareness and attract new prospects, you have a problem that isn't necessarily a lead problem. You have a participation problem. No marketing tactic is magic. But video has become an exceptionally effective way to introduce businesses, expertise and ideas to people who may not know your dealership exists.

Every marketing effort is another stroke of the oars. A blog article. A customer success story. A LinkedIn post. A community event. An email newsletter. One stroke won't take you across the lake. But enough consistent strokes create momentum.