Tim Votapka

Spring doesn’t ask for permission; it just keeps showing up. One warm day, then a cold snap. Rain, clouds, setbacks and still, it pushes forward. Bud by bud. Leaf by leaf. Before you know it, what looked lifeless outside is full of color and momentum. Marketing works the same way. Too often, businesses treat marketing like a switch. Flip it on when things are slow, turn it off when things get busy. Yet real growth doesn’t come from bursts of activity. It comes from persistence, from showing...

A professionally designed, visually appealing digital publication—released quarterly or bi-monthly—can become one of your most powerful marketing and sales assets. Here are the top three advantages and why they matter.

Too many business systems dealership owners see marketing as a cost they can avoid. After all, if your current customers are happy and...