WHAT A RUNAWAY CORGI CAN TEACH US ABOUT SALES, MARKETING & VIDEO

If you happened to catch the Nov 8, 2026 Carolina Panthers – Denver Broncos game, you may have witnessed one of the more entertaining halftime performances of the season. And no, it wasn't the holiday shopping commercials. During the halftime Corgi Race, one ambitious little contestant named Quinn decided she wasn't particularly interested in following the rules. She broke away, zigzagged across the field, dodged several people trying to catch her and turned a simple halftime attraction into a full-blown pursuit. It was hilarious. It was chaotic. And, frankly, it looked a lot like what happens when the marketing department asks the sales team to participate in a video.

Suddenly, everyone has somewhere else to be. There's a customer to call. An appointment to make. A proposal to finish. A meeting that absolutely cannot wait. Anything to avoid spending a few minutes in front of a camera.

Sound familiar?

The Great Video Escape

Here's the irony. Salespeople spend much of their day trying to get face time with prospects. They understand the importance of making a good first impression, building relationships and establishing credibility. Yet when marketing offers them an opportunity to accomplish some of those very same things through video, you'd think they were being asked to run a complicated flea flicker pass play downfield (uphill).

We get it. Being on camera isn't everyone's favorite activity. You might not love the way you look, worry about what to say or feel a little awkward talking to a lens. But here's something worth considering: Your prospects may be watching videos about your company, your products and your services long before they're ready to talk to you.

Wouldn't it be nice if they could get to know you, too?

Your Camera Is Not Your Enemy

Video isn't about turning every salesperson into a Hollywood performer. It's about giving prospects an opportunity to see the people behind the business. A short introduction, a helpful explanation, a quick customer success story or even a simple answer to a frequently asked question can make your company more approachable and memorable.

And unlike a sales call, a video doesn't require a prospect to pick up the phone, schedule an appointment or commit to a conversation. It simply gives them another reason to notice you, and maybe even like you a little bit ahead of time.

That's valuable real estate in today's crowded marketplace.

Time to Get Back on the Field

Marketing can do a lot with clever graphics, product information and professionally written content. But there's something uniquely powerful about putting real people in front of the audience. Your personality, experience and knowledge are part of what makes your company different. Hiding those things behind a logo and a product brochure is a missed opportunity.

So, the next time marketing comes looking for a volunteer to appear in a video, resist the urge to make a break for the exit. You don't need a script worthy of an Academy Award. You don't need perfect hair. And you certainly don't need to be chased around a football field. Just show up, be yourself and hit RECORD.

Because the only thing that should be running away from your sales team is the competition.

Reach Tim Votapka, the VP and Director of Marketing at tvotapka@prosperityplus.com