FROM INVISIBLE TO INFLUENTIAL

HOW VIDEO MAGAZINES BUILD BUSINESS CREDIBILITY - AS LONG AS YOU DO THEM.

I’ve worked with companies that are truly excellent at what they do—smart people, strong systems, real results—yet struggle to clearly communicate that value to the marketplace. Not because they lack substance, but because their voice isn’t being fully heard. We’re living in a time when attention is scarce and trust is earned visually and audibly. People want to see who they’re doing business with. They want to hear confidence, clarity, and conviction directly from the source—not just read about it in polished copy.

That’s why I believe so strongly in the power of a well-produced newsletter video magazine. It’s not about hype. It’s about visibility, credibility, and connection at scale. When a company consistently shows up on screen—sharing insight, featuring its people and partners, and delivering real value—it changes how prospects perceive that brand. The article that follows explains why this approach works, why video is so impactful, and how organizations can use it to position themselves as trusted service providers and business resources. My hope is that it sparks a new way of thinking about how you communicate your expertise—and how powerfully your story can be told when your voice is truly heard.

In a marketplace crowded with messages, the companies that break through aren’t necessarily the loudest—they’re the most human. A recurring newsletter video magazine does exactly that: it gives your company a consistent, credible, and engaging voice that prospects can see, hear, and trust.



Video is no longer optional. Studies consistently show that people retain about 95% of a message when they watch it on video, compared to roughly 10% when reading text alone. Video content is also shared at dramatically higher rates—often cited as over 10x more shareable than text and images combined—making it one of the most powerful tools for expanding reach without expanding ad spend.

But the real value of a video newsletter magazine goes beyond attention. It builds authority. By featuring your own leaders, subject-matter experts, team members, and strategic partners, you’re not just telling prospects how good your company is—you’re showing them. Viewers hear the confidence in your voice, see the expertise of your people, and experience the culture behind the brand. That authenticity is hard to fake and even harder to ignore.

Regular video issues also position your company as a trusted business systems resource and service provider. Instead of one-off marketing messages, you deliver ongoing insight: practical ideas, behind-the-scenes perspectives, client-focused solutions, and forward-thinking conversations.

This consistency dramatically increases agreement rates—people are far more willing to “hear more” from brands they already feel connected to.

In fact, marketers routinely report that video improves conversion rates by 20–80% depending on use, and that prospects who engage with video are significantly more likely to request follow-up conversations.



A professionally produced newsletter video magazine isn’t just content—it’s a visibility engine. It ensures your brand and voice are literally heard, your expertise is clearly demonstrated, and your company is remembered when prospects are ready to choose a partner they trust.

Reach Tim Votapka, VP and Director of Marketing at 631.382.7762 ext 102 or email tvotapka@prosperityplus.com